Experiential Marketing at it's best - ABERCROMBIE and FITCH Stores
A bit sexist (Yes) but having your customers "Feel" your brand the moment they walk into your store, all the way through the purchase cycle, and then help spread your brand message through viral marketing to family and friends in nothing short of brilliant!.
A recent trip past the A&F flagship store on 5th Avenue in NYC witnessed A&F clad customers using a number of new media tools to get their experience moment - from cell phone pictures to digital and video cameras to an IPhone....all were being used to carry the marketing message and experience to a new level.
And now with the recent news of A&F expanding into the European market, only time will tell on what news experiences are in store for their stores!...
Marketing Takeaway - The more you can bring the brand to life, through leverage opportunities, the more the traditional media and marketing messages will resonate with the consumer. Once they have actually experienced the brand, they will have a better idea of what your brand positioning is really all about.
1 comment:
Just a creative use of experiential marketing at ABERCROMBIE and FITCH stores. Some cool stuffs has been shown.
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