HBO's ENTOURAGE - Simply one of the most entertaining shows on TV today, has created a unique and intriguing marketing extension from one of their story lines.
Vincent Chase, the up and coming acting star,has been cast in the lead of a movie titled - Medellin - the story of drug lord Pablo Escbar. His manager, and Co-Producer on the film, Eric Murphy has been out trying to sell the distribution rights to Hollywood studios, while the director of the film, Billy Walsh, has gotten it entered into the Cannes Film Festival.
Well HBO has brilliantly designed a website for the movie, including a theatre trailer, which is still to be rated. So the writers of the show, have the fans asking, will this movie really be released?....Did they actually shoot the film during their hiatus?...The cast WAS in Cannes this year? was it to distribute the film, or just carry through on the storyline?.....
Marketing Takeaway - Make your brain storming session come to life! -
Utilizing their own content, HBO has created a unique brand extension, which they are marketing. They are using word of mouth buzz about the "possible" release of a fictional movie...and have even created a licensing extension with Medellin T-Shirts, Movie Posters etc....
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