OK, so tonight we here in the US get a chance to experience the marketing power of one of the most recognizable sports icons in the rest of the world - David Beckham.
His first official game is not until Sat. June 21st, but during the ESPN broadcast of the MLS (Major League Soccer) All-Star game, Beckham is the "Major" story. A game in which Beckham is only a spectator, watching the game from a luxury box. They promo his appearance of a "LIVE" interview during their halftime break from the very start of the game and promote his upcoming 1st game on Saturday night (of course broadcast on ESPN).
Adidas has used this platform to launch their "Impossible Is Nothing" marketing campaign with a 60 second spot featuring the unseen human side to Beckham. Adidas has already shipped 250,000 Beckham soccer jerseys to sporting goods stores around the country, with a reported "Sellout" of them already reported.
Beckham is HUGE throughout the world and US companies who have only had the opportunity to market with him overseas are drooling. ....
With Beckham here only 7 days, he already has visited In N Out Burger twice (Are you listening Marketing Dept!)
