PART 2 - Throw the penalty flag!!! - More sponsors pile on Michael Vick

The hits just keep on coming for the embattled QB......Rawlings drops Vick......A note to the companies still hanging on - Last one out, please close the door

Throw the penalty flag!!! - More sponsors pile on Michael Vick

RUN - Don't Walk........

First it was Nike, then Reebok, now the Trading Card companies (Upper Deck, Donruss) have pulled Michael Vick's cards from their rotation into the 2007 NFL Football card sets.

Not sure why any other companies would ride out the storm with him, unless they are just trying to decipher their out clauses in their endorsement contracts.

Marketing Takeaway - It repeats mentioning - but when securing an endorsement contract , make sure to have an exit strategy, that is in plain English...because the more time it takes for the company to cut ties, the more it looks like they are standing behind the embattled endorser.

Glamour Girl is a winner! In Golf and Marketing

A winner at last! Natalie Gulbis, LPGA glamour girl finally got her first win on tour - The Evian Masters -. Although Natalie has been close and won over $2.6 million in career earnings (and is still just 24 years old) this will move her marketing value meter even more. With endorsements that currently range from Adidas to 24 Hour Fitness, to MasterCard along with having her own calender , Natalie's sponsors can now create campaigns that play off her success....

Marketing Takeaway - Strike while the iron is hot! (and yes while her playing is also)